incrediBILL - 5:47 pm on Nov 19, 2011 (gmt 0)
I also tried my actual address for a short time and had a few people come to the door.
The home based address issue is something I grapple with all the time but for slightly different reasons than mentioned above.
Some scraper scrapes your site, you manage to DMCA the idiot out of business, which requires providing your real contact info. Next thing you know, and this has actually happened to someone I know, the scraper showed up at their home ready to inflict bodily harm. Of course the guy that filed the DMCA heard the idiots loud-mouthed approach to his place and didn't open the door, he called the cops instead.
I live in a somewhat secure building, but I certainly wouldn't want some idiots coming to my house when I'm not home and it's just the wife there alone who might not realize they're idiots at the door until it's too late.
Wheel is right though, the more real you make the site look the more likely people are to spend money. I provide my name and an actual phone number you can call, but that's as real as I'm going to make it as long as it's home-based.
FWIW, To keep support calls down, I don't supply an 800# for the simple reason it makes it too easy for people to call for 'support' when they really don't need it. Found out people will call those 800#s and waste your time, and increase your costs, for any old reason if it's free. No thanks. The phone # is real, just not free ;)