jamie - 11:35 am on Nov 14, 2011 (gmt 0)
every year this question surfaces on the forums and every year people hope that the situation has improved. does anyone care to share their recent experiences? has it improved?
we currently use a payment gateway without VbV and have increasing % of fraud. the bank is keen for us to switch, but talking to competitors who have tried to switch, they have all gone back to non-secured because of the high % of checkout abandonment.
the market is UK, young and computer literate (a demograph which should really understand these things).
most abandonment comes from people not knowing how to authorise the payment, either because their cards are not signed up for VbV or they've forgotten/lost the means how to.
i haven't yet done tests myself with our customers.
many thanks for any insights!