RedHelper - 9:31 am on Nov 19, 2011 (gmt 0) [edited by: lorax at 3:01 pm (utc) on Nov 19, 2011]
If I understand right, you sell something unique. In this case, your customers may be not so sure, what they are exactly going to buy. In this situation live chat could improve your conversion rates. The benefits are the following:
1. User can find anything he wants (and even that he hasn't known he wanted!)without troubles. You can explain him everything and even make a direct sale like in a usual offline store
2. Live chat is the fastest way to connect you. Nobody will call you to tell about problems with your site or products, cause people are lazy, and dialing a number is slow and boring. But live chat is accessible in one click - much better. BTW the lackage of attention is a common internet illness, that means it's easier for a user to jump to the other site, where he can possibly find more consumable information. However, if a visitor sees a chat icon, he hopes to get information quickly at the place.
3. Direct sales. You can track visitors' behavior and offer help when needed, send direct links to your pages etc.
[edit reason] removed promotion [/edit]
[edited by: lorax at 3:01 pm (utc) on Nov 19, 2011]