Planet13 - 12:35 am on Nov 9, 2011 (gmt 0)
One other thing:
We get a fairly decent number of "tire kickers": People who add a product or two (or three) to their baskets, and then they leave the site, without actually starting the checkout process, never to return.
We get a fairly high ratio of tire kickers to actual buyers - maybe 6 to 1. but some days it is as low as 2 to 1 and some days it is as high as 10 to 1.
Here is what our "Visits To Purchase" looks like:
1 visits: 89.47%
2 visits: 5.26%
3 visits: 3.51%
5 visits: 1.75%
so you can see that only a very small percentage of visitors come back to buy something if they were just tire kicking or browsing the first time around.