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---- 33% Drop In Conversion Rate for Ecommerce Site


Planet13 - 10:52 pm on Nov 8, 2011 (gmt 0)


Here's another question:

What is Search / Organic in the Medium mean (when I look at the traffic sources)? It is listed as the third biggest sender of traffic.

Is it possibly froogle / google merchant center?

Here is a breakdwon of the conversion rate for the top sources of traffic:

google / organic: 0.20%
(direct) / (none): 0.64%
search / organic: 0.58%
search.mywebsearch.com / referral: 2.33% (I have no idea what search.mywebsearch.com is though - anybody know?)
yahoo / organic: 0.28%
bing / organic: 0.14%
Third Party / Referral: 16.67%
facebook.com / referral: 1.89%
aol / organic: 0%
ask / organic: 0%

So for me, no, bing is NOT better than google at generating converting traffic. and while yahoo traffic converts better than googles, I only get 1/20th the amount of traffic from yahoo that I get from google. Bing also generates only about 1/20th the traffic that google does.


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