Planet13 - 9:53 pm on Nov 8, 2011 (gmt 0)
If you are talking about the site I know, then I think it is not really something you give away for xmas, so the trend is not with you.
Yes, it is the site that you know. While you are correct that it is generally NOT something that you give away for Christmas, sales and conversion rates DO generally go up for the holidays.
Do they make use of a toll free number to call in and place their order?
Not really, no. The only orders we get on our toll free number are from people who don't have a credit card and want to pay by check... Or we get lots of calls from telemarketers :(