---- 33% Drop In Conversion Rate for Ecommerce Site
Planet13 - 8:57 pm on Nov 8, 2011 (gmt 0)
Hi there, Pantrho:
Thanks for taking the time to respond:
Does the traffic you're getting seem on-target?
That's a good question. What is the best way to determine that?
In general, the pages that HAD the highest "$ Index" (as per google analytics) seem to be the ones that have seen the HIGHEST increases in traffic.
so when I compare the "$ index" of this year to last year, I see things like drops of 90% in the $ Index value for certain popular pages.
When I look at the top keywords that people are using to find our site (through google) there are goose eggs. None of the top 15 keywords people used to access our site generated any revenue this last month.
Actually, now that I look at it, of the top 50 keywords / keyword phrases people used to access our site, only about 6 of those keywords generated ANY revenue!