jwolthuis - 11:55 am on Nov 8, 2011 (gmt 0)
Surely this is Amazon trying to control the market?
Yes, but you opted-in to sell there (for $40/month), by their rules. Save the $40 fee, and use that money toward Amazon Ads directing buyers to your site.
Otherwise, raise your website prices to match the Amazon price, and offer free shipping on your website.