Planet13 - 2:37 pm on Nov 9, 2011 (gmt 0)
I once heard David Lee, professor if International Business Strategy at SMU and author of numerous text books on strategy and competitive advantage summarize it this way:
"Sell stuff that people want to buy that no one else is selling."
Anyway, it's also good to remember that "stuff" can be an experience. Take Apple's products:
There were MP3 players before the iPod; there were smartphones before the iPhone (I still have a Palm Treo in one of my drawers around here somewhere); weren't there tablets before the first iPad?