dpd1 - 8:07 pm on Nov 25, 2011 (gmt 0)
I think the reason sellers pulled back on it compared to last year, is because they probably ran the numbers and realized it wasn't as good for them as they hoped. I think measuring success based on cart abandonment is misleading. So people go into the cart, see the total with shipping added, and it crosses over some number they have in their head, which determines whether they pull the trigger or not. So how does anybody know how many people just look at the price right from the beginning and do that as well? Seems like people are passing more importance to shipping, because they can see that people are leaving the cart. But what about people just leaving based on price anyway. So where do you draw the line? There's always going to be some reason why people do not buy something. You can't alleviate all of them.