piatkow - 9:37 am on Nov 17, 2011 (gmt 0)
Free shipping is the only way to go.
As a consumer I agree but...... Although not involved in directly selling product on-line I have been in business long enough to understand the vagaries of consumer behaviour - if the headline price is "high" because shipping costs are factored in then the average customer isn't going to get as far as thinking about shipping. Also factoring in shipping only works if costs are fairly consistent across your market - even in the UK it is normal to see free or fixed price shipping restricted to mainland locations.