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---- Targeting Web Ads Using Credit Card Purchase Data


lexipixel - 6:55 am on Oct 26, 2011 (gmt 0)


That line has already been crossed.

AOL is being sued (along with Scanscout and Brightcove) for tracking AOL customers offline by matching up store loyalty cards, credit card data and online activity. A class action suit was filed a few months ago:

Case 1:11-cv-11145-WGY

Filed 06/28/11

UNITED STATES DISTRICT COURT
DISTRICT OF MASSACHUSETTS

SANDRA PERSON BURNS, an
Individual, on Behalf of Herself
and All Others Similarly Situated,
Plaintiff,

v.

AOL INC.; BRIGHTCOVE INC.;
and SCANSCOUT, INC.,


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