WorkTogether - 12:59 pm on Nov 1, 2011 (gmt 0)
follow them up within the first 2hrs asking if there was a problem? Do they need help, more advice - if you can include a link to the products they ordered or the basket. Go through why they should shop with you - trust, servic etc...
After 48hrs follow up with a short email with a simple offer / discount
Works well for us