driller41 - 9:00 pm on Oct 4, 2011 (gmt 0)

They have not thought this through, who is going to display an untrusted store, the site would simply pull out of the service if they were untrusted.

A service which only displays positives and no negatives is not a service.

And what store would be daft enough to give their transaction data to the company who sets their Adwords bids.