jecasc - 6:30 pm on Oct 3, 2011 (gmt 0)
So if I understand this correctly, this sign indicates that a shop will transmit data about my purchase to Google.
In which way this indicates a trustworthy website is beyond my understanding.
Poor choice about the name, though. If they want to start this service in Europe they will get into trouble, because there is already a service called "trusted shops" that offers a similar service. I sense a little trademark issue there.