ecomconv - 12:52 am on Sep 28, 2011 (gmt 0)

I think that these seals have little effect. You are better off focusing on usability if you want results.
IMHO: As far as reducing risks for shoppers, there is much more that comes with a professional-looking site, complete contact info and details on your "About Us" page than with a seal...
Good luck,
dan