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---- Do various trust seals improve conversion?


p5gal5 - 8:01 pm on Jul 21, 2011 (gmt 0)


bizrate does a post-purchase questionnaire - it's free and easy to implement (place it on the final/order confirmation page).

The trust bizrate seal is not a big deal, but they quietly implemented a dynamic testominal posting last month - you can limit the average rating so only the best ratings show. Luckily for us, all our ratings are pretty good. It solves two problems at once (testimonials, third-party verification, trustworthy site).

[edited by: p5gal5 at 8:50 pm (utc) on Jul 21, 2011]


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