ecomconv - 2:05 am on Sep 28, 2011 (gmt 0)
This was such a great article! The biggest impact of misspellings and typos may be more related to missed sales opportunities than with the unprofessional feel of a store with misspellings. Many ecommerce stores were built with late 90s search engines with little fuzziness. If a visitor either misspells a query or if products have misspelled descriptions, there is no search result. Such stores need to either consider a different commerce platform (a few have good quality search engines) or better yet one of the store search add-ons like Nextopia, Exorbyte Commerce, or SLI systems.