jsinger - 3:20 am on Jul 17, 2011 (gmt 0)
What sort of single misspelling would slash a site's revenues when many shoppers nowadays never get to the homepage and go directly from a search engine to a product page?
I looked at the BBC's cited site. Its homepage is so cluttered that I can't image that any one spelling mistake would be noticed by many visitors.
But one utter disaster comes to mind from my experience... a large local retail store whose site for the longest time consisted only of two words: