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---- Spelling mistakes 'cost millions' in lost online sales


lucy24 - 1:36 am on Jul 16, 2011 (gmt 0)


Top 10 Funny Blunders From Multilingual Marketing Campaigns

Hm, might better be titled "top 10 marketing urban legends". I just knew the "Nova" canard would be in there somewhere. I think it was Snopes whose discussion of this point suggested, by analogy, a dining-room set with the brand name "Notable". You would then have hordes of English speakers saying "No table?! Well, I'm certainly not buying that brand!"


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