biian - 3:21 am on Jul 13, 2011 (gmt 0)

HI
I recently found that there was a dramatic traffic drop of one of my major competitor, it's now only 10% of its golden age.
Their site is [example.com]. I'm very interested in the reasons. Is it b/c they are punished by google? Why got punished? Or the drop is normal b/c they cut their ad budget? Any one want to share your ideas?

[edited by: buckworks at 3:46 am (utc) on Jul 13, 2011]
[edit reason] No URLs, please. [/edit]