WillG - 5:37 pm on Jul 26, 2011 (gmt 0)
After 8 months doing a Ecommerce shop the above posters cover most of the bases. If they plan on earning a living on the site in the first year then they need to reconsider. Using a ecommerce platform that covers updates and security for a monthly payment is a great option to try and keep the time investment down. Do your market research! You can run a ecommerce site for 40.00 a month and that includes using an online shipping service. My experience has been it will take 3-4 months to tell if its going to be worth keeping it open unless you do a massive marketing campaign. I didn't have the funds so had to do it the slow difficult way. FB is a good option for traffic but my experience is very very low conversion. I have close to 700 friends on my FB bus. page I know of 3 that bought something.