Repeat customers are the money makers for us. A large percentage of our sales are repeat. I dont know specifically right now, but i'd venture a guess of around 70% are repeat. We print a different marketing message on receipts for first time customers and just going by that is where im getting the 70%. We work hard, very hard, to get those first time customers. We feel once we have them, they will be repeat. We are in a market that is a repeat type of business. 2011 has been a huge focus on getting new customer for us, we are dedicating lots, and lots of marketing money for this purpose.