JackieBlue - 1:25 pm on Jul 8, 2011 (gmt 0)
After 4 years we are probably about 80-85% new customers. The repeat customers tend to spend more though. Part of our relatively low repeat rate is that the majority of our business is through major marketplaces - eBay, Amazon, etc. Amazon tends to have more "new" customers and it is hard to convert them as they tend to be marketplace loyal and it is difficult to brand your service and experience. Ebay is a little bit better but ebay also has its own customer type that doesn't always convert but we do get ebay repeat customers, just not on our website. Greater marketing to our existing customer base could probably shift some of this but our growth rate, especially this year, makes it hard to concentrate on building repeat business.