votrechien - 6:27 am on Jul 8, 2011 (gmt 0)
For us, new customers account for probably approximately 90% of sales. But we have a pretty small SKU selection of 500 items or so.
However, returning customers really are an unbeatable asset for a company, including our. Besides the fact they`re buying more stuff they tend to be very low maintenance customers. They`re much less likely to make idle complaints, make returns, etc. which is really where a lot of resources can be eaten up. In fact, there was a case this year where we ended up sending a repeat customer 4 wrong shipments (there was a mis-packaging problem) each time he laughed it off and actually ended up buying each incorrect shipment and selling it to friends.