dpd1 - 7:24 pm on Jul 4, 2011 (gmt 0)

It probably works here too...

I think it depends a lot on the subject matter of the shirts. Are there designs that would appeal to a certain group or something... Or are they just generic... These are the things that determine what you should do. If there's subject matter that appeals to a certain group, you might not do well with AdWords at all. You might be better off promoting it in more direct ways to get the word out. In fact, I'm always for that no matter what, because I think, really... the only way blanket advertising works lots of times, is if people already know what they want. Then it's just a matter of searching for it. But if they don't know to search, they're never going to find you, no matter how much money you throw at it. And I would have to think that just putting out generic ads is going to be pretty bleak, because you're competing with huge companies that can out bid you easily. So maybe trying to find some more unique methods of promoting, would be your best bet... Something that gets the look of the merchandise out there.