SilverShine - 4:29 pm on Jun 28, 2011 (gmt 0)

But instead, what most of them do is this:

"Buy this widget for the price of only $20, and for a limited time, we will throw in a second widget for FREE!"

this associates a value ($20) with the widget that they will be receiving for free."


Only now, these ads say "Just pay separate S&H" (for the 2nd item).
The S&H is usually quite high, like $10-20 and anyone who believes that S&H costs that much for these TV advertised items is fooling themselves.

When you ship 2 of something, they usually don't cost twice the amount as shipping 1 of something.