lorax - 11:36 am on Jun 25, 2011 (gmt 0)
Simpler is better for both the merchant and the customer in my opinion. For me, when a site is straight forward about their prices, shipping costs, and returns policy, I have a bit more confidence then when it's not.
Intuitively I know I'm paying for shipping even when the site says "free" but I also know I don't have to waste my time. The fact that I either see a free shipping notification OR a shipping calculator OR a table rate someplace in an obvious location where I don't have to look for it, eases my mind that I won't have to waste my time going through the purchase process before I find out what I will have to pay for shipping.