Planet13 - 8:11 pm on Aug 13, 2011 (gmt 0)
Argghh... this is getting kind of frustrating.
Just went over the numbers again, and traffic is definitely up to my (formerly) main money pages from the markets I target (the US). Most other metrics are all up for those pages, too.
But sales are down.
It looks like I have gained traffic for the broader phrases while the longtail might be dropping, which probably has an affect on sales.
I usually recommend putting a slightly different template/look-n-feel on new ones that don't sell as expected or old stale ones. It's a bit of spice that gets the product going for some reason.
following your advice, I did just redo the layout a few weeks back to make it focus more on the conversion. (I had a few people look at the site and they said it was a little bit confusing). However, that hasn't seemed to help out all.
My funnel conversion rate is 67% (while the overall ecommerce conversion rate is only .31%
I am trying to figure out how I can do A/B testing when my traffic is overwhelmingly organic.