Planet13 - 7:43 pm on Jun 18, 2011 (gmt 0)
"Personally, I wouldn't worry about doing PPC until you've figured out how to work your Analytics info like a mofo."
Exactly! Especially if your PPC campaigns are, as you said, not good.
Thanks again for the advice.
I should mention again that they are low risk right now. Not much money is being put into them (under $10 a day, really), but I have seen where they help to boost ORGANIC click through rates. I've done a little bit of A/B testing over the years with that and am fairly confident of the increase in CTR for organic results.
However, I will look at that again over this weekend and see whether it is still worthwhile. It may be where the biggest benefit is reduction in the time spent to manage it will give me more time to work on other things.