Planet13 - 7:55 am on Jun 18, 2011 (gmt 0)
You'll have your hands full with just those for a while.
Yes, that is definitely true.
I will sift through the data but off the top of my head:
Is your GOOGLE traffic up 17%?
Yes, organic traffic from google is up 17%.
(My direct / referral traffic is minimal, and my adwords traffic is less than minimal)
possibilities - Google is sending you more traffic but has pre-filtered what they consider "likely to buy" visitors and sent them elsewhere by showing them personalized results.
That is possible. I do have a lot of information - article pages on my site in addition to my ecommerce pages. Although I am seeing a boost in traffic to BOTH kinds of pages. But also the keywords I would associate with ecommerce (in my mind) are up (although the keywords could be used for the information pages as well).
#3 - Which pages is your traffic up on? Perhaps your old performers got a downgrade and your newer content moved up a little.
Actually, old performers are UP across the board. It looks like the well performing products have been holding their own, but the also rans have taken a deeper plunge...
Will post more insights once I get a chance to look at the data some more.