---- Traffic Up - Sales Down : Where to Look First?
Planet13 - 9:37 pm on Jun 17, 2011 (gmt 0)
There is one thing that I am pretty sure about though:
Do you have ecommerce tracking set up in your Google Analytics? And goals? If so, take a look at the sales funnel.
Yes, I do.
The conversion rate once in the funnel is actually only 55.15% (I could have sworn it was higher last time I checked - I thought it was around 80%). While some of the people leaving the funnel go to other pages on my site (and I am sure return back into the funnel, thus skewing the numbers), at each step of the three step process, people do exit the site.
Is a conversion funnel rate of 55.15% a major red flag?