Planet13 - 6:52 pm on Jun 17, 2011 (gmt 0)
Again, I really appreciate your help.
..one nice thing about ppc is the speed and flexibility of traffic, and therefore, data collection. think of paid search and organic as partners who help each other. segment the data so you understand each separately. once you reach that level, organic traffic can help you uncover new areas to ppc. and ppc successes can lead to targets for your organic efforts.
My PPC campaigns suck... They make no money. I probably wouldn't know a good PPC campaign if it came up and bit me on the back bacon.
The ONLY benefit that MY PPC campaigns seem to have is increasing click through rates in my ORGANIC listings in google.
It's as if someone sees my organic listing in the number one or two spot, hesitates to click it, sees an Adwords ad nearby, then decides that I have a "legitimate" site, and clicks through the ORGANIC listing.
If I didn't get this boost, then I would probably stop Adwords, because I don't seem to be doing it very well...
Any PPC resources you can recommend would be much appreciated. I am clueless.