Planet13 - 4:14 pm on Jun 16, 2011 (gmt 0)

@ toplisek:

Thanks for the suggestions and for the explanations. I will try to implement them over the next few days and report back here.

@ RhinoFish

when you sales sales are down, i don't know if you mean gross sales volume or organic sales...

While I mean TOTAL sales, because Adwords is such a minimal part of my sales, I am really concerned about sales generated by organic search engine traffic.

(On another note, I very much want to improve my adwords campaign - but I am seeking help for that in the google adwords forum.)

and if you mean organic, how are you measuring things...

I am using my ecommerce platforms built in stats, as well as using the conversion rate metric displayed in google analytics.