Planet13 - 3:46 am on Jun 16, 2011 (gmt 0)
IMHO, its likely that your increase in traffic is made up off non converting queries.
That is unfortunately true. However, it seems like it has ALWAYS been that way. Strange thing is that traffic for the queries that SHOULD convert has been increasing too.
People at a significantly different stage in the buying process, i.e tire kickers
Yes, about 2% of visitors will add a product to the basket. But only .3% of visitors will actually buy something.
Part of that is because my traffic is overwhelmingly from google organic. I can't seem to create an adwords campaign that generates sales to save my life.
Is there any "norm" for how many visitors will add a product to their shopping cart?
what analytics package do you use
I have been using google analytics for a while now, so I have some comparison data.
Also, I just started using statcounter since last week (just to "confirm" what google analytics tells me), and my site has some crappy free stats program (only gives you like the top 30 results for each metric). But they both confirm the rise in traffic reported by google analytics.
an where you using analytics in the previous period you're comparing with?
Yup, I will need to drill down deeper to see the change in keyword-specific traffic. I will try to do that tonight.