ecommerceprofit - 4:25 pm on Apr 29, 2011 (gmt 0)
CPC_Andrew I mostly disagree with you. You give excellent information but I started this discussion about Google's macro philosophy rather than the mundane details of SEO.
I agree that these large stores do have better experiences on the whole - low prices - generous return policies and such but as you stated this is always not true. Google should put this into their equation for sure but should dilute the big store algorithm knob importance more.
What Google is doing is making the Internet a little too bland - randomizing more by allowing smaller sites in would be good. For whom?
1) Google (read my first post about them shooting themselves in the foot,
2) my new site and other new sites...again I direct you to my first post where I discuss how the 2011 small players can never equal 2005 small players because links are super hard to get now, and
3) lastly they are hurting the end user with bland results...same stuff...duplicate web site links, etc.
I've been on both sides...owning a large e-commerce company that I sold and now being small again...it is mostly about links. I am competing against companies that were given links a long time ago - they enjoy the easy money through organic listings - now the world has discovered the Internet (Facebook generation) - there are a ton of new merchants out there all competing for the same links which is just about none - the old companies get fat enjoying free money (organic listings)...while the new companies have no way of joining the fun. Read my first post on why this hurts Google.
Again, I am not crying...I benefited from Google's free organic listings since they were created in 1998 with my old company. I'm working on all the SEO garbage using white hat techniques but I think as an overall "philosophy" Google needs to try a new paradigm to replace their decade plus old algorithm.