topr8 - 7:00 pm on Apr 24, 2011 (gmt 0)

i think it depends on the product ...

with a luxury product i'd say one option is best, offers can dilute the luxury feel.

with lowest common denominator stuff, eg macdonalds takeaway, then one offer is enough, more is confusing - do you want a the meal deal?

with an informed and sophisticated crowd, then lots of options/offers is ok, but not too many, i'm not sure where the cut off is, however i certainly think you can offer too much, for instance we had around 100 variations on a theme in one category once, cut it down to about 12 and they seemed to sell better.