jsinger - 6:58 pm on Apr 24, 2011 (gmt 0)
Dell makes my head spin with all their options, but I'm sure that's required to satisfy all their large corporate buyers.
There's always the venerable 'good' 'better' 'best' theory. I think Sears championed that approach years ago.
On ecommerce questions like this I always look at the Amazon or Walmart sites.
We don't let our customers get lost in too many options on things like payment and shipping. If we get TWO requests for an option, then we *consider* adding it. Options are good, but reducing screen clutter is a virtue too.