Hubie - 6:40 pm on Apr 24, 2011 (gmt 0)
When selling a product/service, how many offers or options is too many?
Example of 3 options: Buy widget for $20, widget with bells for $35, widget with bells & whistles for $50
I'm sure some will argue "one option is always best"
and some will argue that "choice lets the buyer upsell themself"
Some sellers will say 1 is best, 2 is next best, 3 if necessary is ok, and anything after that is too many
Some etailers use lesser offers as a decoy to what they "want" the user to buy.
Some package everything they can offer into one product offering.
For services, some offer a basic service, some offer a more intensive (financially or physically) service
Of course we'll see a site like dell offer 8 different but similar models on the same page, which i'd expect the novice user to freeze and exit upon seeing so many choices...