DirigoDev - 12:05 pm on Apr 5, 2011 (gmt 0)
I get being hacked. If youíre in this business long enough everyone gets bit. I hope that it was not a stupid mistake. Why do so many big companies use Epsilon? How have they amassed such a portfolio of high profile clients? I sent about 25 million e-mails per month from my own proprietary systems. Not SPAM. These are highly sophisticated permission based customer communications. I have solid penetration into all email service providers, a great Sender Score reputation, solid reporting and terrific ROI. I do this at a fraction of the cost of Epsilon. All in, I'm under $50k per year including template markup and testing. So why are firms lining up to use expensive firms like Epsilon? I donít get it! I guess is is all about build vs. buy. I'm a build guy.