ssgumby - 11:18 pm on Mar 14, 2011 (gmt 0)
I didnt realize everyone would have the same concern as me. :)
We have two different types of competitors. One are B&M stores who got the bright idea to throw together a website and sell there. Those I dont worry too much about, they come and go quickly. The others are heavily funded looking to grab the niche at all cost. I know they are going in the hole, I also know they can afford to do so for a long time. Fortunately for me I too can wait it out so sooner or later they will be raising prices and pissing off customers.
I guess my second biggest concern is staying on top of all new marketing angles. Google adwords changes so frequently, there is retargeting, shop engines, other specific marketing to my niche. Its a constant fulltime job staying on that alone.