wheel - 6:54 pm on Feb 23, 2011 (gmt 0)
Half you affiliates are running around in my niche with websites that carefully don't show contact information. So I've got not just my contact info, but my name and picture on my site. Right alongside my credentials and licensing and media mentions. For me, it's good for searchers to land on my site and realize they can call and speak to an expert, a real person. In my niche, that's really what they're buying.
When I was selling books, I wouldn't have put myself on the site.