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grandpa - 11:15 am on Sep 12, 2005 (gmt 0)
I'm sure your page is professional, but is it user friendly? Does is have user appeal? Are you getting good UK traffic, or are most of your one hit wonders from across the pond? I don't think the price is hurting you, unless the difference is significant. Our competition is cheap, we emphasize a quality widget. Maybe you're lacking a call to action. 'Buy Now and Save', 'Compare our Price and Quality' and similar phrases might help. Maybe it could be a link to more information. Something on your page should get the visitor to make one more click. Remember, you've got about 3 seconds to make the first impression.
I wanted people to start viewing a page on my site. The navigation wasn't helping, so I made some minor alterations to the navigation and started getting the traffic moved where I wanted. Another thing that has also helped is to have a featured product image.