Well, I did not mean to counterfeit name brand badges at all. What I ment was making a badge that looks pretty (2.0) that says "Satisfaction Guaranteed" which links to your policy page where the visitor can read about returns and such. Or a badge that says "Site Encrypted" which links to you info about SSL and such.
The point of those examples are for the average shopper so they can feel safe inside and convert. For now I just can not spend $#*$! a month for 'name brand' badges.
Does that clear what I am going for a bit better?