buckworks - 4:48 pm on Dec 18, 2010 (gmt 0)

If they want to compete and undercut, or match their competitors, they might want to consider lowering their prices.

That might work in some situations, but in many sectors it's simply not possible for a physical store to pay their bills and survive if they're not selling at normal retail markups.

good for consumers in the short term

Yes, but the longer term is scary.