Hasn't this pretty much already been happening for years, but people just didn't do it from their phone on the spot? In the end, I'm not sure it will make that big a difference. Plus, there's things I'm just not going to buy online. I looked at TVs at A recently, and the prices were very close to BB. BB was a little more, but they also offered free delivery, which I knew was going to come from a local store. I noticed A has many people saying their TVs arrived damaged... So there's some stuff that's better locally.