Demaestro - 5:53 pm on Dec 2, 2010 (gmt 0)
if that's what you're thinking will be the benefit the data doesn't support the inference.
Perhaps not but the reason for my example is one of my clients did exactly that for a brick and mortar cleaning company. They sold over 700 coupons and had to hire new staff for all the bookings. It was about 8 months ago and the coupons still trickle in and they have signed up a lot of contracts for weekly/monthly cleaning services.
A fringe example for sure, but I think it shows that different business models can benefit in different ways from these coupon sites. Some business models may not be able to benefit at all from them.
I guess like everything else in business it's a case of "test . . test . . test", all the while probably "testing assumptions"
Totally agree... be creative, but be mindful of your liability.