directwheels - 2:54 am on Dec 13, 2010 (gmt 0)
@HRoth: They take a big cut, but if your margins are insanely high, who cares? If you have little or no competition, just make sure you don't let your prices fall too low if you are doing auctions on eBay because that would really kill your market.
I had 2 strategies for different types of products. One way is the traditional way to just list the items on eBay and let them sell. The more interesting way is to take advantage of eBay's massive audience base and try to get people to my site directly to avoid their fees.
Because I knew I had pretty high demand for my items, I would start my auctions at $0.01. Most of the times, the price would end up very close to the price I have on my ecommerce site, maybe even higher.
I would make these auctions last for 7 days and list 1x of each item to let people bid the price up. Because the price goes up slowly, it will look like a bargain and attract a bit of attention from potential buyers. You will notice a lot of people don't want to mess around waiting for the auctions to end and just buy from your site directly.
After listing the same products on there for a while, the auction prices may drop. At that point, switch over to Buy It Now listings or use a reserve. Try listing it for MORE than the prices on your ecommerce site. People aren't dumb, so there's a good chance they will find your site and buy directly from there if it's cheaper.
To make sure people find your site, make sure your username is the same as your ecommerce store name. Watermark your images with your site name. Finally, put the email address from your eommerce site (ex. firstname.lastname@example.org) on the listing. People will see the domain in your email and go straight to your site.
This method doesn't work for all businesses, so take it for what it is.