gpilling - 4:20 pm on Dec 11, 2010 (gmt 0)
I would agree with the other comments already made. I would like to ad that ebay is a bad marketplace for heavy and hard to ship items. The customers will never take responsibility if they ordered the wrong product and you are faced with the choice of eating the cost of shipping and returning, or getting negative feedback and being killed in the "best match" search algorithm. Also, your DSRs will be a big headache. No matter how many things you sell, you are only allowed so many 1s or 2s in your ranking before you get demoted for those.
I am selling items that are very use specific and heavy. Many of my buyers are computer illiterate enough that they don't even have their own email. Things would be different if I was selling IPhone cases - the customer base is more tech literate, and there are fewer ways to get the order wrong.