Greenbeetle - 4:47 pm on Dec 15, 2010 (gmt 0)
Our ecommerce site LOVES MAP items. They are higher margin and generally higher quality. As long as the manufacturer keeps the playing field level MAP is king.
If we have to choose between selling ten non-MAP widgets for $3 profit each or selling 1 MAP widget for a $30 profit, the choice is crystal clear. We have been on both sides of this coin and MAP is the obvious winner for us.
We view it as the manufacturer looking out for their dealers and taking care of us. Several of the knife makers we deal with don't have MAPs and you have never seen such a cut-throat, bloody, low-margin mess.
We were going to sign up with Sn****k as a dealer but saw they did not enforece their MAP. We sent them links to 7 sites selling their items under MAP. They said they were working hard to address this. Several weeks later when prices on most of the sites did not change we walked away and quickly. That is all it takes. The economy stinks and for now manufacturers are desparate for opening orders. Low cost competition for identicle Chinese items is rampant. We have the power, so use it.
I don't know what this guy is on about. We envy B&M in alot of ways. No shipping hassles, fewer disputes, better chance to interact with customers. Overhead is more as you're typically in a more expensive lease and there's more POS costs but many of our demographic would rather do business with B&M.